Everyone that has ever stepped on a piece of Lego knows that they are way too sustainable. From another point of view – plastic material – performance is less impressive.

Hopefully this is about to change: Lego is now investing 1 billion Danish Krona in what is called “the LEGO Sustainable Materials Centre” that will employ approximately 100 people trying to figure out sustainable alternatives to current materials.

The centre will undertake research, development and implementation of new, sustainable, raw materials to manufacture LEGO elements as well as packaging materials that will be in place at the latest 2030.

Several aspects influence the sustainability of a material. It is to a high degree determined by its source, chemical composition, its use (in a product) and management (at end-of-life), and the impact it can have in both environmental and social areas.